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Highly Scalable Organic Instagram GrowthUnderstanding the Instagram algorithm is a must if you want to know how your posts appear in the newsfeed.

The better you understand how Instagram's algorithm works, the more likely you are to effectively optimize your publishing strategy to ensure the best visibility for your content.

Since its creation in 2010, Instagram has always posted, in its newsfeed, publications in an antichronological order that is to say that the most recent publications appeared at the top of the newsfeed, followed by publications shared at an earlier time.

Although the photo and video sharing platform has since grown very rapidly, the influx of new members and the increase in the number of publications have resulted in consequences for the visibility of information in the newsfeed.

As a result, users were missing an average of 70% of all posts and 50% of their friends' posts before Instagram decided to implement an algorithm in 2016 , leaving the antichronological order definitively.

The platform communicated little when it was launched. Priority was given to displaying content identified by the algorithm as likely to interest its members.

We also knew that the relationship with the person who published and the freshness of the publication were two other elements taken into account as to the order of posting of publications.

Earlier this year, Instagram explained in more detail how its newsfeed was working.

In today's article, I present 6 factors that make up the Instagram algorithm and I discuss some recurring questions on this topic. Then, I finish on 6 practical tips to optimize the visibility of your content.

Instagram's algorithm considers many criteria to determine the display order of the content presented in its feed.

There are three main factors:

interest
The freshness
The relationship
To which are added three secondary factors:

Frequency
The number of subscriptions
The use
Let's take a closer look at each factor in detail.

interest
Instagram presents the content identified by the algorithm as most likely to interest you.

To accomplish this task, the algorithm probably looks at the content categories with which you are interacting now or have interacted in the past.

Thus, if you like or comment on publications related to photography, the newsfeed should present you more content with this theme when it is addressed by the accounts you follow.

It's hard to know exactly how Instagram determines the category of a publication. But we can suppose that the social platform studies for example:

The legend and / or hashtags that accompany (s) the visual element
Photos for interpretation thanks to a specific recognition technology